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Friday, July 07, 2006

Madonna for H&M

H&M Press Release: Madonna and her entire 150 person crew for the Confessions World Tour each found clothes that reflect their own individual styles while shopping at H&M. The international fashion retailer agreed to provide a complete wardrobe for Madonna and her 'touring family' as part of a long term agreement that includes an upcoming advertising campaign between H&M and the Material Girl.

In addition, Madonna worked with H&M designers to create a unique track suit to wear while she's on the road. The tracksuit comes in black, white and purple. The top (€29.90) is narrow and feminine with a yoke and gathering and the trousers (€19.90) are fitted at the top with wide legs and detailed with zippers. 'We are pleased to be able to offer this track suit to our customers by mid-August' stated H&M's head of design, Margareta van den Bosch. The advertising campaign is scheduled to begin in August.
AND just a bit more info for you...H&M's autumn collection is built around four trends: mix and match for a complete look. Retro couture inspiration - chic, coordinated, romanticism with reference from the turn of the century, Classics of the classics - British style tailoring and knitwear updated in unexpected materials and color combinations, 1980's music scene - sleek rock style.

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