Topshop steps up it's game
We don't really have many online stores based in the UK so I tend to really appreciate those that we do have. topshop's online store is set to get even better. The word on the street is that from October pretty much every item found in the Oxford Road, London flagship store will be available to buy on the site. Now, that's a lot of choice - more than 2,000 items to be exact. In addition, there will also be exclusive designer collections that will only be available online. Topshop could also be set for world domination - they are currently looking to expand into America, finally! With Philip Green, one of the most ambitious people on the planet, as the boss it had to happen sooner or later. The location of the first store has not yet been announced and perhaps it hasn't even been decided just yet.
I'm sure this is a move that Americans will be joyful about. The fact is, the Americans don't really have anything quite like topshop. Within a similar price range they have stores like banana republic, gap, and victoria's secret - hardly fashion leaders. Topshop regularly attracts celebrities from all over the globe, such as Madonna, Kate Moss, Kate Bosworth, Gwyneth Paltrow and Beyonce, who on a trip to London will always stop by the Oxford Street store. It's success lies in the fact that although it's ranges are extensive, it operates like a boutique, selling lots of very fashion forward items in small volumes so that there's not a huge chance of seeing someone wearing exactly the same as you at a party. The inclusion of unique designer collections that showcase new talent is another plus.
I have no doubt that Topshop will take off in America. Let's not forget that Topshop has made an appearance there before. Hip boutique opening ceromony in New York stocks clothing famous to a particular country and in 2005 chose Topshop. The owner picked about 200 lines to launch within the store during New York Fashion Week. Jane Shepherdson, Topshop's brand director seems somewhat surprised at the attention Topshop received in the states. Following on from the buzz Topshop's unveiling at Open Ceromony had she said "We are not a big, fancy brand. We're just Topshop. We're very English".
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